The Impact of a Makeup Artist on Your Wedding Day

Why a professional makeup artist is a bride’s best friend

I’m going to be honest: when I was in the beginning stages of planning my own wedding, I thought a great way to keep the budget in check would be to do my own day-of makeup. And just so that we’re clear, I’m not a trained makeup artist, nor do claim to have any more than run-of-the-mill, everyday-woman knowledge about how to apply it. I had read everywhere in every bridal magazine on the planet that the wedding budget can quickly skyrocket if you’re not careful, so I thought my DIY approach was pretty smart.

Let’s just say that I snapped out of it and eventually hired a trained professional. Future brides, you’ll thank yourselves if you hire someone to do your makeup, too.

Please keep in mind that I’m writing this list not only as a wedding photographer, but also as a past bride. If you’re wrestling with the investment, please consider these points:

1. It will be one less thing for you to stress over.

Weddings can be stressful for the bride-to-be. If you have taken on a lot of responsibilities the weeks and days leading up to the wedding, by the time the morning of your wedding arrives, you may feel a bit frazzled. Having one thing to cross off your personal to-do list is always a good thing.


2. S/he is an expert.

You’re probably like the rest of the human race and aren’t blessed with a naturally perfect complexion. Your makeup artist will be a great resource for prepping your skin in the weeks leading up to your wedding to ensure you have the best “canvas” for their artistry. Additionally, they know how to contour and accent your face to hide what you want hidden while highlighting your best features.


3. You will feel pampered.

You’re a bride on her wedding day. You finally get to wear that beautiful dress, those killer shoes, and marry the love of your life. Breathe. Be in the moment, and let someone take care of you for once. ;)


4. Play up your wedding day theme.

Throwing a Great Gatsby-themed affair? Thinking more Grecian goddess? Or are you going for whimsical and light? Many brides today opt to incorporate a theme and/or color palette into the wedding celebration, and tying in the appropriate makeup is like whipped cream and a cherry on top.


5. Your photographer will thank you.

Cameras need just the right amount of makeup for the application to translate in photos. The way a camera registers a scene and its lighting is different than how the human eye and brain interpret it. What looks just right to the human eye will very often be lost by film or digital sensor, which means that if you do your makeup yourself, you run the risk of under-applying makeup. This is a fact your makeup artist already knows. By hiring a professional, you will look polished and practically perfect in person and in your wedding photos.


6. Bottom line, it’s worth it.

I love L’Oreal makeup like nobody’s business. When it comes to makeup, I’m sure you’re just like me and are guilty of buying random drugstore brands. Do you trust your everyday products to last all day on your wedding? I know mine wouldn’t. If you were to go out and buy the quality products your makeup artist will use, it wouldn’t be worth the investment. They know the industry, they know which products are best for which situation, they know how to properly apply them, and as a result, you will look good all day long.

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emily@emilyswanphotography.comSioux Falls, South Dakota